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Why colour of love is red?

Why icolour of love is red?I know that I’ve never actually liked red. Everyone always said red suits me well and so on, but I'd always avoid it to the point where I'm not even keen to eat anything red. However, when it comes to all the love symbolism and St Valentines in particular red is everywhere and I am fine with that, I guess it's just in the culture. 

Anyway, this is not about me, so what is it about red that gets us all hot ‘n’ bothered for Valentine's day? Here are some fun facts on the history of this intense colour. You might want to talk about them on your date tonight as you sip red wine, enjoy a juicy red steak and devour a bowl of fresh red strawberries for dessert!
Don’t forget to re-apply your red lipstick! wink

  • Red is an emotionally intense color, it stimulates a faster heartbeat and breathing. A red dress attracts attention and captures the imagination.
  • A red rose is the symbol of love and fidelity. According to the Greek legend red roses arise from the blood of Adonis who was killed by a wild boar on a hunt.
  • Red roses are dedicated to Aphrodite, the Greek goddess of love.
  • Red is power, hence the red power tie for business people and the red carpet for celebrities and VIPs.
  • In some cultures, red denotes purity, joy, and celebration. Red is the color of happiness and prosperity in China and may be used to attract good luck.
  • Red is often the color worn by brides in the East while it is the color of mourning in South Africa.
  • In India, a red mark on the forehead is said to bring good luck.
  • Roman brides were wrapped in a fiery red veil, the flammeum, which should warrant love and fertility. Greek, Albanian and Armenian brides wear red veils even today.
  • Red garlands and red scarves were part of wedding customs in many cultures. Red wedding gowns were en vogue in Nurnberg of the 18th century.
  • Red gemstones can be used to strengthen the body, promote courage, will power and add vitality. Carry a gem, jewel or place red gemstones around your home or office to stimulate this energy.
  • In old Russian word "Red" means beautiful.

The boring bit, well I find it rather exciting but not all of us like to read facts, so if you don't feel free to skip to buying your loved one some red lingerie heart (by the way if you are buying lingerie for your girlfriend wifer etc please do make sure to read our article on How to choose lingerie for your partner)

Over the years, there have been tons of studies that associate the color of red with passion, excitement, increased heart rate—even hunger! But a new study confirms that a woman wearing red sends a stronger signal that she is "interested in sex" than any other color. 

Remember the scene from The Matrix movie where Neo is walking past the woman in Red? Neo gets attacked after being totally distracted by a woman in a scarlet dress on the street, and it turns out that he's not the only one whose mind turns to naughty thoughts when he sees red. According to a new study at the University of Rochester, recently written in ScienceNow, , "Men rate women wearing red clothing as being more interested in sex, hinting that humans may be conditioned to associate the color with fertility."

It's all about biology—increased blood flow leads to flushed complexion, and therefore, red signals willingness to mate, if we want to get primal about it—and so the authors of the study used that knowledge to conduct the experiment. They already knew that men were more drawn to red than any other colour. Adam Pazda, who was working on the experiment, says, "It doesn't have to be a red dress or a sexy outfit," he says. "It can be a red T-shirt."-Well, I'm not so sure about a red T-shirt, but some sexy red dress would definitely get me going. 

ScienceNow goes on to explain: "To understand why, Pazda and his colleagues carried out a simple experiment. They showed 25 men a photo of a single woman doctored to look, in different cases, as if she was wearing a red or white T-shirt. The researchers then asked the volunteers to gage, on a scale from 1 to 9, how keen the model seemed to be on romance. 

Not completely surprising, but still very interesting, huh? Jezebel rounded up a host of other red things that have been attributed over the years to various studies, from stress to faster reaction time, but this study seems to be the most logical. Do you wear red on dates, or do you try to get the attention of a guy? Did you know that you could send a signal that says you want to be more than just friends!? Is this going to affect how you get dressed for your next romantic encounter?